As a business leader, you know how hard it can be to find talented individuals who are the right fit for your company.
But did you know that many job seekers are considered “passive”?
These are people who are not actively seeking new employment but would still be interested in hearing about an opportunity if they found the right one.
So, how do you source passive job seekers? Here we have some tips:
Do Your Research
The first step in sourcing passive job seekers is to do your research. Who are these people? What kind of work do they do? Where have they worked before? What motivates them?
Knowing as much as possible about potential candidates allows you to target your search efforts better and identify those who might be a good fit for your company. It also allows you to craft more compelling messages when reaching out to passive job seekers.
Build Your Network
Once you have identified potential candidates, it’s time to begin building your network. Reach out via social media, email, or other means of communication and let them know you are interested in talking with them about potential opportunities at your company.
Be sure to emphasize the benefits of working for your company—not just the salary or perks, but also things like work/life balance or professional development opportunities that may appeal to prospective employees.
Sell the Opportunity
Passive job seekers hold all the power in this situation—they don’t need to take an opportunity unless they truly believe it is the right move for them professionally and personally. That means it is your responsibility to “sell” them why joining your team would be a great move for their career.
Ensure they understand why they should choose your company over any other offers they may receive and know what role they will play within the organization and how their skills will contribute to its success. Sourcing passive job seekers is a great way to tap into untapped talent pools and find people who may not be actively looking for new positions but could still be a great addition to your team.
By researching potential candidates, building networks with them through various forms of communication, and selling them on why joining your team is the best option for their career goals, you can effectively source passive job seekers and give yourself—and them—a better chance at success!
